Enzona and the unique opportunities for electronic commerce in Cuba

With the arrival of electronic commerce, companies and citizens have a more comfortable, economical and faster option for the commercialization of products. This new business model is already a reality; and that is why entities are increasingly compelled to implement it.

Among the most important benefits that customers perceive with this modality of commerce is the significant saving of time, since it is not necessary to go to the establishments. At the same time, they can buy at the time they want, in addition to having more information about the product and/or service, which allows them to make a better purchase decision. For their part, companies also benefit from undertaking online commerce because their resources are saved by not having to maintain large physical establishments.

Likewise, their scope in the market grows exponentially, since it exceeds the territorial space. It is predicted that in a very short time the buying and selling of goods through physical contact will be gradually replaced by other ways based on electronic commerce. That is why the technologies that facilitate the implementation of electronic commerce are stimulating the customer to want to see the products through catalogs on the web, know which company is selling them and also buy them directly through the internet.

In this sense, our company XETID offers its clients highly integrated and secure solutions for electronic commerce that allow easy and fast payment in online sites, stores, kiosks, product dispensers and in many more places. With just one step, you can pay for services, make a donation, make a purchase and much more. To pay, you only need the mobile that is always at hand and the real information of your card. It is valid to clarify that all our products have been developed with strong security measures that protect your account and personal information from any threat.

ENZONE Platform

The Cuban platform EnZona, in its almost three years of operation, shows positive results and validates its contribution to electronic commerce in Cuba, while consolidating itself as a good option for its users. It provides services to natural or legal persons to carry out financial and commercial operations. At the same time, it provides its APIs to create innovative products and services for the Cuban digital economy with the collaboration and talent of all.

The ENZONA platform was developed by professionals from XETID and Cuban financial institutions, creating a collaborative space for electronic commerce and services; as well as a new electronic payment channel on public data network services in Cuba.

You should know that to use the services of ENZONA, you can use a telephone, computer, tablet or any other device with access to the national fixed or mobile network and register on the platform through the Web or through the APK. If you use a device with an iOS operating system, you must do so by accessing the ENZONA website.

When registering, your unique digital identity is enabled in ENZONA, valid to access and carry out operations as a client and as an administrator of payment and electronic commerce businesses. This digital identity in ENZONA is validated with the MINJUS Single Citizen Record, to guarantee the integrity and authenticity of your data.

One of the benefits of this gateway is that ENZONA users can register and activate one or several bank cards on the platform and start carrying out payment operations for products and services, transfers, gifts, donations and inquiries. Likewise, they can create, activate and start carrying out operations in a business with payment in QR in just 30 minutes.

For their part, they can carry out operations in a virtual store in just 72 hours. In addition, if you own a business, you can remotely monitor the operations carried out by your employees with the ENZONA-TPV APK or from a computer connected to the network. In all cases, technological infrastructures, cybersecurity and interaction with banking entities are ensured by XETID. On this very matter, over the years it has increased “the strengths for user registration”.

With the departure of ENZONA in July 2019, the user registration is made with their basic data, telephone number and email. At that time, security was focused on card registration through validation by means of a code incorporated in the last operations for activation and the password. Then the mandatory payment password is established and the fingerprint is incorporated for phones with this possibility.